Nike’s already made significant inroads in the growing wearable technology market with its line of FuelBand products, but according to a new report the company could release a full-fledged smartwatch in the first half of 2014. The new rumor comes from DigiTimes and its supply chain sources in Taiwan, neither of which have a very good track record, so we’d take these claims with more than a few grains of salt.
Digitimes’ sources also claim the alleged device is already “under trial production at EMS firm Flextronics International,” the same company which assembles the Moto X at a plant in Fort Worth, Texas. There’s no word on what the smarwatch would be able to do, though we’d expect to it mix the FuelBand’s motion tracking technology with a display for showing—and possibly responding to—incoming notifications from your smartphones.
It’s not out of the question that Nike would release a smartwatch in 2014. The company already sells its own FuelBand and SportWatch devices, and its competitor Adidas launched its own miCoach smartwatch aimed specifically at runners earlier this year. Then again, Nike’s FuelBand software is integrated into Apple’s ecosystem, and the company could risk losing its close relationship with Cupertino if it challenged the upcoming iWatch we expect to see hit the market some time next year.