Despite Android slowly chipping away at Apple’s overall market share, which is down from this time last year, IBM Benchmark‘s research shows a number of statistics putting iOS ahead of Android on America’s busiest shopping day.
First and foremost, iOS shoppers showed to be more willing to part with their money than Android users. The average iOS user spent $127.92 on purchases this Black Friday as opposed to $105.20 for the Android market. 18.1 percent of all online purchases were made through an iPhone as well, where as only 3.5 percent were made through Android.
In general, smartphones were accounted for 25 percent of all traffic on Black Friday, and tablets followed up with just 14.2 percent. On the flip-side, tablets accounted for 14.4 percent of all purchases over the holiday, nearly double that of smartphones.
The statistics were gathered from over 800 American retailers.
Another report from Branding Brand also has iOS accounting for about two-thirds of all mobile purchases across 152 mobile retail websites.
According Branding Brand, iOS sent 66.62% of mobile site visits on Black Friday, while Android sent just 32.97% of the 9.3 million total visits accounted for across the sample 152 smartphone-optimized websites. These visits produced 174,111 orders, with a $93.20 average order value – an increase of 22.08% in average order value over Black Friday 2012.
Did you use Android or iOS when shopping for your bargains this Black Friday?