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iPhone 5s and 5c Help Boost Apple’s Market Share, Study Shows

by Jacob Kleinman | December 2, 2013December 2, 2013 3:15 pm PST

Apple iPhone 5s-VS-5c-5-Camera

Apple’s share of the smartphone market saw a noticeable bump in some regions following the release of the iPhone 5s and iPhone 5c, according to a new report from Kantar Worldpanel ComTech covering the three months ending in Oct. 2013. The latest results show Apple making its biggest gains in Japan, while Windows Phone boasts the biggest percentage gains overall, especially in the U.K and other parts of Europe.

Despite Apple’s gains following the launch of its latest smartphones, the company is still down in market share compared to this time last year when the iPhone 5 was released. The news doesn’t come as a surprise, says Kantar’s director of strategic insight Dominic Sunnebo, who notes that “shoppers tend to react more positively to ‘full’ releases than incremental improvements such as the 5S and 5C.”

Japan continues to be a stronghold for Apple, and iOS now runs on 76.1 percent of the country’s smartphones thanks to a deal with NTT DoCoMo. The report also reveals that the mid-range iPhone 5c actually helped win over new consumers, with “almost half” of the device’s owners previously using another operating system, suggesting the plastic device may not have been the flop earlier reports warned it might be.

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...