BlackBerry’s new CEO and executive chair John S. Chen recently penned an open letter to the company’s enterprise clients in a clear attempt to keep as many of them on board as possible. Chen suggests that he knows other mobile device management customers are trying to woo customers away from BlackBerry, but that he believes there’s a lot of misinformation floating around.
“We want to set the story straight about BlackBerry in the Enterprise, both for our existing customers and for those about to implement BYOD and MDM,” Chen said. “We are very much alive, thank you. Our “for sale” sign has been taken down and we are here to stay… The investments you’ve made in BlackBerry infrastructure and solutions are secure… In short, reports of our death are greatly exaggerated.”
Chen said BlackBerry has plans to continue to manage all devices, no matter the operating system, with BES 10, and he wants to make sure it’s clear that BlackBerry very much supports BYOD systems, even if they don’t use BlackBerry devices. “Our competitors want you to think that BES only manages BlackBerry devices, and that we are somehow more expensive than other MDMs. This is false,” he continues. Chen moves on to highlight that BES10 is the only vendor to receive an “Authority to Operate” rating from the Department of Defense, noting the security that BlackBerry is known to offer.
The CEO’s words seem to suggest that BlackBerry is more focused on enterprise now than ever, and perhaps not so much on consumer customers, at least not for the time being. Whether or not this continues in the coming months is questionable. Hit the source link below for the full letter.