Samsung may dominate India’s quickly growing smartphone market, but when it comes to high-end devices Apple’s new iPhone 5s and 5c appear to be outselling the Galaxy S4. The India Express reports Cupertino is now beating its South Korean rival’s flagship smartphone, largely thanks to new buyback offers targeting the developing country.
According to one iPhone reseller based in a South Delhi mall, iPhone sales tripled over the past weekend, forcing the store to update its supplies every two days instead of the usual rate of about once per week. Meanwhile, the manager of a Samsung-owned store refrained from giving India Express any specific figures, but revealed the Galaxy S4 isn’t selling as well as last year’s Galaxy S3. A third retailer who sells both Apple and Samsung devices said that he’d already sold out of his iPhone 5s and 5c supplies for the month, while the Galaxy S4 was still in stock.
Apple has made significant gains in India over the past year, with retailers offering special trade-in offers and even selling older iPhone models no longer available in the U.S. The company also got a boost earlier this month when national carrier RCom introduced the country’s first fully-subsidized deal for the iPhone 5s and 5c. Despite Apple’s success, Samsung still dominates the region in total market share, though we expect this is mostly thanks to its army of mid and low-range devices.