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BlackBerry Overtakes Samsung in South African Market Share

by Jacob Kleinman | December 1, 2013December 1, 2013 6:00 pm PST

Samsung Galaxy S III VS BlackBerry Z10 - Cameras

BlackBerry may be fighting a losing battle, but there’s still at least one country where the Canadian company is beating Samsung. According to a study by Dashboard and World Wide Worx as part of the Mobility 2014 survey, BlackBerry’s market share in South Africa reportedly grew from 18 percent to 23 percent between 2012 and 2013, while the South Korean titan’s market share didn’t move from 18 percent.

The most popular mobile brand in South Africa is Nokia however, suggesting that most residents are still using feature phones. The Finnish company claims a 44 percent market share—down from 50 percent in 2012. The new survey also measures what it calls “brand momentum,” a category which favored Apple and Sony.

BlackBerry hasn’t been able to build any real buzz around its newer devices, but its older phones can sometimes still be relatively popular in emerging markets. Still, a similar report done by the same research firms revealed that 48 percent of South Africans didn’t know which operating system their handset was running. So, maybe, the country’s residents just don’t care what kind of smartphone they use in the first place.

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...