Amazon customers in Japan were treated to the online retailer’s Instant Video streaming service this week, giving customers access to purchase or rent from a library of 26,000 movies and TV shows—around 15,000 of which are available in HD. The service’s expansion means Amazon’s Instant Video service joins up with competitors such as Hulu, Apple and Google, which already have a presence in the Japanese market. Netflix, meanwhile, is still out of the loop.
Movies already featured on the new portal’s landing page include Argo, The Hobbit, The Avengers and Pacific Rim. With Amazon’s service, the company has secured content partnerships with Shochiku, Toho, TV Asahi and Warner Bros, among others.
In addition to Instant Video, Amazon’s Kindle Fire HDX just recently arrived in Japan, giving customers some hardware to watch those movies on—buyers will get a $20 (2,000 yen) coupon as part of a promotional offer.