Last month, Apple announced that Burberry CEO Angela Ahrendts would join its staff as retail head, and while she won’t start her new job until Spring 2014, Ahrendts took to LinkedIn today to share her thoughts on the transition process. The long blog post doesn’t offer any details specific to her plans for Apple, but helps give some insight into how she may approach the new position.
“As I look forward to what will define the next generation, I believe it is imperative that great companies add greater social value – the larger the company, the larger the obligation,” she writes, suggesting that her work at Apple may focus on more than just helping to sell more devices.
The focus of Ahrendts’ public letter is largely to assure her employees at Burberry that the transition to a new CEO will be a smooth and positive experience, noting, “Too often management transitions are viewed with fear or suspicion, when they should be the ultimate example of a natural and healthy organizational evolution.” She goes on to promise full involvement in the transition process, noting that it should a “great legacy” from her time at the company.
There’s nothing specific here about what Ahrendts will do once she arrives at Apple, and while Cupertino is known for its secrecy it seems clear her words here are primarily meant for the team she’ll be leaving behind at Burberry. As CEO of the clothing company, she helped launch a digitally integrated store in London full of screens and scanners that turned shopping into an intimate experience beyond anything the Apple Store currently offers. Considering Ahrendts’ past work, we’re very interested to see what she’ll do at Apple, though for now there’s nothing to do but wait and see.