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Special Edition Mac Pro for Product (RED) Fetches $977 Thousand at Auction

by Sean P. Aune | November 24, 2013November 24, 2013 2:00 pm PST


The special edition PRODUCT (RED) Mac Pro designed by Jony Ive and Marc Newson went up for auction at Sotherby’s last night and went for far more than the estimates had thought it would.

It was announced last month that Ive and Newson had created a special one off Mac Pro in a shade of red for a PRODUCT (RED) auction, and estimates had placed the closing price between $40,000 to $60,000. The final bid saw it hit a staggering $977,000. It was not the only product to sail past its estimates with a pair of rose gold Apple Ear Pods selling for $461,000, well above its estimate high of $25,000. The Leica M camera, that was also announced in Oct., had a very healthy estimate of $500,000 to $750,000, but that ended up going for a staggering $1.8 million.

It’s always wonderful to see people opening up their wallets for charity, and it sure appears that they opened them wide last night in New York.

Sotherby's 9to5Mac

Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...