Apple Confirms Purchase of PrimeSense

by Brandon Russell | November 24, 2013


Apple’s capture of Israel-based startup PrimeSense has been made official. PrimeSense, if you recall, is behind the 3D sensor in Microsoft’s Kinect peripheral, which was available for the Xbox 360. The Cupertino company on Sunday gave AllThingsD a statement confirming the acquisition, though Apple didn’t discuss future plans for the technology. The final purchase price was reportedly $360 million.

While Apple isn’t talking about what the acquisition is for, earlier reports suggest the company was developing Xbox Kinect-like motion sensors for an upcoming TV product. That itself doesn’t confirm an actual Apple television, but it certainly doesn’t sound all that outlandish. PrimeSense has allegedly been working on technology for mobile devices, so perhaps we’ll see something in a future iPhone or iPad, or both.

PrimeSense executives reportedly visited Apple HQ as far back as July, to the acquisition has been a long time coming. In addition to 3D body sensing technology, PrimeSense provides solution to retailer, healthcare, industrial and robotics partners, meaning Apple can use its new purchase for a wide range of purposes.

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Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...