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You Can Now Give the Gift of Amazon Prime

by Brandon Russell | November 22, 2013November 22, 2013 1:00 pm PST

Amazon and you're done

Chances are you’ll be spending a lot of time on Amazon during the holiday season, browsing toaster ovens, looking at electronics, and otherwise getting lost in the online retailer’s enormous 15 million item-strong ecosystem. But rather than getting a loved one a specific gift, such as a hair brush or vacuum, why not give them the gift of Amazon? The online retailer on Friday announced that you can now give the gift of Amazon Prime, which includes a year’s worth of entertainment with Prime Instant Video and free two-day shipping, among other incentives.

The annual fee runs just $79, which isn’t all that much considering what you get in return. In addition to Instant Video and free two-day shipping, Prime users can also take advantage of $3.99 overnight deliveries, which is a small sum to pay to get something so quickly. If you know anyone that spends an inordinate amount of time on Amazon already, Prime is the perfect gift.

“Members have told us they want to give the gift of Prime and we are delighted to offer this new capability in time for the holidays,” said Greg Greeley, Vice President of Amazon Prime.

The process of buying Prime for a friend is simple; just visit the company’s new landing page, add Prime to your shopping cart, and then enter the recipient’s email address. Once you do that, simply select a delivery date, and the recipient will receive an email that day with redemption instructions.

Give the Gift of Amazon Prime this Holiday

More than 15 million items available for unlimited Free Two-Day Shipping to U.S. Prime members

The gift of Prime includes a year’s worth of entertainment with Prime Instant Video and the Kindle Owners’ Lending Library

SEATTLE–(BUSINESS WIRE)–Nov. 22, 2013– (NASDAQ:AMZN) – Millions of members already enjoy the benefits of Amazon Prime. In the US, that includes unlimited Free Two-Day Shipping on more than 15 million items, instant streaming of over 41,000 movies and TV episodes through Prime Instant Video and over 350,000 books to borrow through the Kindle Owners’ Lending Library. Starting today, customers can now give the gift of an Amazon Prime membership.

“Members have told us they want to give the gift of Prime and we are delighted to offer this new capability in time for the holidays,” said Greg Greeley, Vice President of Amazon Prime. “Our customers can now give the convenience of unlimited two-day shipping to family and friends – it’s a gift that can be enjoyed all year long. When you add in the huge selection of popular movies, TV shows and Kindle books already included in the membership, giving Prime is giving a year’s worth of convenience AND entertainment.”

Purchasing Amazon Prime as a gift is simple and convenient. Customers can visit www.amazon.com/giftprime, add Prime to the shopping cart, enter the recipient’s email address and select a delivery date. Gift recipients will receive an email on that date, with redemption instructions to immediately start streaming quality digital content, borrowing books and shopping with fast, free shipping on millions of items. The annual prime membership is $79.

Since the launch of Prime in 2005, Amazon continues to add more and more membership benefits, increasing the selection of items available for unlimited Free Two-Day Shipping by more than fifteen times, introducing Prime Instant Video, adding the Kindle Owners’ Lending Library and recently introducing Kindle First which provides Prime members the chance to read a book from Amazon Publishing in advance of its publication each month for free.


Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.

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