Apple’s Reuse and Recycling program, which is currently available in the U.S. and the U.K., might expand to emerging markets. According to a job listing on the company’s website, Apple is currently looking for a program manager to head up the trade-in program in APAC (Asia-Pacific) and ALAC (Latin America-Caribbean); the same manager will also help improve operations in EMEIA (Europe, Middle East, India and Africa) and North America. The job listing itself reveals the potential expansion as a priority, calling its program a “mega trend.”
The company’s program first launched last year, in August 2012, and allows customers to trade-in products such as iPhones, iPads and Macs. With Apple putting a lot of emphasis on tackling emerging markets, launching a trade-in program will certainly attract current users and keep them deep in the company’s ecosystem. Want that new iPhone 5s? Trade your old iPhone 3GS to put money toward the Touch ID-equipped handset.
Apple earlier this week opened the program up to water damaged phones, meaning the device sitting in your desk drawer is eligible for a trade-in. In addition to improving Reuse and Recycling, the job listing says the person in charge will help increase Apple’s reputation as environmentally friendly, and grow the company’s share of the secondary electronics market.