Following the news of the release of an Instagram app for Windows Phone 8, in addition to an acquisition approval from Nokia’s board, Redmond was probably feeling pretty good yesterday. In an effort to generate even more press, the company sent out a new set of figures detailing how quickly its mobile operating system has grown in the past few months.
Microsoft now boasts three billion apps downloaded through its Windows Phone Store in total. That’s a respectable number for the the platform, though its nothing compared to Apple’s 60 billion downloads. Cupertino actually passed the three billion downloads mark in 2010, which shows how quickly its own App Store expanded in just three years. It’s possible Windows Phone could hit or even surpass the 60 billion mark in another three years, though by then who knows how many downloads the App Store will notch up by that point.
On an average day, Microsoft says the Windows Phone Store now sees 10 million app transactions, up from 9 million in September and just 6.66 million back in June, according to TechCrunch. The company also boasts that its monthly revenue on paid apps is up 181 percent since the launch of Windows Phone 8 over a year ago.
Windows Phone definitely isn’t going away any time soon, and the third-place mobile OS should continue to see solid growth as long as Microsoft keeps throwing money at developers. The company’s major growth still comes from emerging markets, however. Microsoft notes it’s actually in second place in both Latin America and India, though it also claims a 366 percent year-over-year increase in Lumia sales in the U.S.
Riding this kind of momentum into 2014, we’re excited to see what Microsoft will do next year with Windows Phone.