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Carphone Warehouse Avoca Tablet Pulled Due to Licensing Issue

by Jacob Kleinman | November 21, 2013November 21, 2013 7:00 am PST

avoca 7 carphone warehouse

Last month, Carphone Warehouse followed a number of British retailers in launching its own tablet, undercutting its competition with the Avoca 7 Android slate priced at just £49 (approx. $79 USD). The company has been forced to pull its tablet from the market, however, after apparently failing to properly license Google’s suite of services before installing them on the device, Mobile Magazine reports.

While Google’s Android operating system is open source and free to use, the company’s other official apps, collectively referred to as Google Mobile Services (GMS), as well as the Google Play app store, require official licensing from the company based on meeting certain specifications. Considering the Avoca 7’s unimpressive 1GHz processor, 800 x 480-pixel display and 512MB of RAM, it’s possible the tablet failed to meet Google’s requirements, though other tablets with similar specs have gained approval, so it’s possible Google just wasn’t approached at all.

When the new tablet was initially pulled from shelves, Carphone Warehouse employees reportedly claimed the device was sold out, but the company has since issued an official statement blaming its supplier, set-top box maker STB Developments. All existing Avoca orders will be filled by the slightly superior Binatone 7-inch tablet at no extra cost with a free case thrown in for good measure. It’s unclear what the company will do with its own inventory of tablets.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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