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Qualcomm Toq Smartwatch to Launch Dec. 2 for $350

by Jacob Kleinman | November 18, 2013November 18, 2013 9:00 am PST

Qualcomm unveiled its first smartwatch, called Toq, a few months ago on the same day Samsung unveiled the Galaxy Gear—we’re sure it was just a coincidence. The chip-maker said Monday the Toq will be available starting on Dec. 2 for $349.99.

Toq uses Qualcomm’s Mirasol technology for its full color touch-screen display, and comes with a built-in backlight and a touchpad just below the screen. The smartwatch also features wireless charging. The company claims the Toq battery will run for up to five days on a single charge. Toq will sync with Android devices to work as a smartphone companion, but runs  its own operating system. It’s able to receive texts and respond with a number of preset messages, comes with pre-installed widgets, and includes an API for third-party developers to create their own apps.

Qualcomm says it only plans to produce a small number of smartwatches, calling Toq a “limited edition” device. The company doesn’t expect to make a huge profit on sales, but hopes it will encourage other companies to adopt its Mirasol display technology, which it claims is easier to see in sunlight and uses less battery power than other alternatives.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...