When iOS 7 launched, we wrote an article dubbing iBeacon the operating system’s “hidden gem.” Now, Apple may start to use iBeacon inside of its stores in an effort to make the shopping experience even more efficient for consumers.
As we described in September, iBeacon can be used for indoor mapping: sensors placed around the store can keep track of where you are, and help you navigate to find the products of choice. It can be used beyond stores, however. A car with an iBeacon sensor could be easier to find in a crowded garage, or a baseball stadium equipped with sensors could make it easier to find your seat.
According to 9to5Mac, Apple is already outfitting some stores with iBacon transmitters that will be placed near product displays. Apple will use iBeacon for more than just location, however: if you end up standing near an iPhone 5s display, it might send information to your Apple Store iPhone app about the device, such as pricing, information on when Apple may hold workshops and more, 9to5Mac explained. Here’s an example from 9to5Mac that shows what such an app might look like:
We’re excited to see where else iBeacon is used. We don’t yet know when Apple Stores will start activating the technology, though it sounds like the transmitters will be ready to go soon.