Just in time for the holiday season, Intel is opening its first pop-up stores in New York, Los Angeles and Chicago as the chip-maker elbows its way into the retail industry. The first Intel Experience Store will open in New York City’s Nolita neighborhood on Nov. 23 and will shut down a few months later on Jan. 25.
Based on a promotional video, Intel’s new pop-ups will be similar to Apple Stores, with devices on display and employees available to answer questions. The shops will also host regular events including lectures and movie screenings. Customers will be able to order devices online from inside the store, though you won’t be able to buy a computer or tablet on the spot and bring it home. We’re curious how much that’s ultimately going to damage the attraction of these “stores.”
The company says people will be able to test some products away from the store—presumably before making a purchase—and bring in old devices for recycling. The shop itself will be rearranged three times each day thanks to a dynamic design. There’s no word when the LA and Chicago stores will open, though Intel says all three will be operational in time for the holiday shopping season.