Samsung already dominates that quickly growing African mobile market, shipping 50 percent of all smartphones on the continent, but in 2014 the South Korean company says it plans to double its sales, Reuters reports. Only four percent of sub-Saharan Africans own a smartphone—compared to 17 percent the global average—and the continent’s tech-friendly younger population is attracting interest from companies around the world.
Speaking at a telecommunications conference in Cape Town, Thabiet Allie, an executive at Samsung Electronics Africa said the company already claims slightly over half of the continents market share out of 20 million active smartphones in Africa. “Next year we are looking at doubling this number and the year after probably doing a substantial increase,” he said.
Samsung isn’t the only smartphone-maker looking to expand in Africa. With mobile leaders bracing for smartphone saturation in the U.S. and Europe, companies are targeting developing countries with low-cost devices. The South Korean company already boasts an army of cheap Android devices, while Chinese competitors have made a business out of low-end smartphones, and even Motorola is jumping into the fray with the Moto G after reporting disappointing sales for its flagship Moto X. Which company will come out on top is anyone’s guess, though Samsung clearly has a head start.