This is the day I’ve been waiting for. At least, I hope it is. Today, Isis, the mobile payment initiative created by AT&T, T-Mobile and Verizon Wireless, is rolling out across the nation after a limited testing period. My hopes are that, unlike Google Wallet, it’s actually adopted by the retailers we frequently visit. One thing it already has against wallet is device support: most Android phones with NFC are all set to go with Isis, and iPhone support is coming soon.
According to CNET, at least two brands are helping to promote Isis from the get-go, including Jamba Juice and Coca Cola. Users will receive three free Coca Cola products at NFC-equipped vending machines, and Jamba Juice will provide 1 million free drinks to the first Isis payers. A quick search in NYC shows that there are dozens of retailers already on board, including Walgreens, Duane Reade, Rite Aid, CVS, several grocery stores and random mom-and-pop shops including some bicycle shops and a deli.
The company is also offering broad support for payment cards. Its Android app currently accepts debit cards, in addition to American Express, American Express Serve and Chase credit cards.
Right now you’ll need to visit your wireless carrier to grab a supported SIM card, but once you’ve done so you simply need to download and install the Isis app and then setup your payments of choice. I can’t wait to give it a try.