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iPhone 5c Order Cuts Cause Pegatron Suffering

by Todd Haselton | November 11, 2013November 11, 2013 9:00 am PDT

iPad 4 Sample, iPhone 5c

Pegatron, one of Apple’s primary phone manufacturers, recently released its third quarter earnings, and posted a net profit that was below industry expectations. The retailer apparently took a hit due to decreased orders from Apple for the iPhone 5c, again suggesting that the phone has failed to meet sales expectations.

Apple introduced the iPhone 5c alongside the iPhone 5s, its more powerful brethren, and attempted to woo consumers to an otherwise year-old smartphone with a new design and new colors. According to most reports, however, consumers have largely snubbed the iPhone 5c in favor of the iPhone 5s. As a result, Apple has reportedly cut orders for the more affordable iPhone, and that’s now becoming apparent on the balance sheets of its manufacturing partners.

The iPhone 5c and the iPhone 5s have both been approved for launch on China Mobile, though the world’s largest wireless carrier has yet to offer the phone. If Apple is indeed cutting orders on the device, it seems unlikely that there are big launch plans for China Mobile in the near future.

Reuters

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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