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Apple Ranked World’s Most Valuable Brand On Forbes List

by Brandon Russell | November 7, 2013November 7, 2013 4:00 pm PDT

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Forbes this week shared its list of the world’s most valuable brands, with Apple coming out on top by a wide margin. Despite plummeting stock and a lack of market-altering products, Apple has had a pretty successful 2013, first releasing iOS 7, followed up by the iPhone 5s and iPhone 5c. Most recently, Apple released an thinner, smaller iPad Air, and the iPad mini with Retina is still to come. Overall, the Cupertino company’s valuation is upwards of $100 billion, at $104.3 billion, almost twice as much as second-place Microsoft, which is at $56.7 billion. Samsung came in at number nine. The report from Forbes follows similar findings in September.

Apple sold a record 33.8 million iPhones during the previous quarter, and still managed healthy iPad and Mac sales. Additionally, iTunes is still strong and iTunes Radio is also rising to prominence following the release of iOS 7. As Forbes rightly points out, Apple is a brand that “remains a vital part of people’s everyday lives” through design and easy-to-use products, even with Android putting up a firm challenge on the global stage. Behind second-place Microsoft, Coca-Cola ranks in at number three—the only non-tech brand to make the top five—with IMB and Google taking spots four and five, respectively.

Apple’s change in value from last year actually went up 20-percent; Google went up 26-percent, while Samsung went up a whopping 53-percent, coming in just behind Intel, which sits at number eight. Forbes said it sifted through 200 worldwide brands—any company without a presence in the U.S. is automatically disqualified—and valued them based on three years of earnings and what role they play in their respective industries. “We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value,” Forbes said.

The final list covers 15 countries across 20 industry categories, including Technology, Restaurants and Luxury, among others. General Electric, Cisco, AT&T and Disney all made the top 20. Verizon, HP, Amazon, Nokia and Sony also made Forbes’s list.

Forbes

Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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