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Android Market Share Dips as iOS and Windows Phone Gain, ComScore Says

by Todd Haselton | November 6, 2013November 6, 2013 6:00 pm PDT

Android Phone Guide-S4-G2-Note 3-HTC One-Moto X-4

ComScore’s latest report on the U.S. smartphone market is live, and the company’s data reveals that, in the three month period ending in Sept. 2013, Android’s market share took a bit of a dip.

The firm found that the platform’s overall market share fell 0.2 percentage points from a 52-percent share of the market to a 51.8 percent share of the market. The gains were grabbed by iOS, which jumped 0.7 percentage points from 39.9 percent to 40.6 percent, and Windows Phone, which climbed 0.2 percentage points to a 3.3 percent market share. BlackBerry fell 0.6 percentage points.

Meanwhile, Apple still has the lion’s share of the market among smartphone OEMs in the U.S. with a 40.6 percent share of the market. Samsung’s share jumped 1.2 percentage points to 24.9 percent, HTC’s share fell 1.4 percentage points to 7.1 percent, while Motorola’s share fell 0.4 percentage points to 6.8 percent. LG’s market share remained flat at 6.6 percent.

ComScore also found that 147.9 million people in the U.S. now own smartphones, representing a 62 percent market penetration. Meanwhile, the most popular application is Facebook with a 74.3 percent reach.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...