When Apple first unveiled the iPhone 5s and iPhone 5c last month it also changed the rules for how developers could promote apps running on its iPhone. While in the past only the black model of the iPhone was allowed to show up in ads for apps, with the latest iPhones the company said all its new colors were up for grabs. A month later Apple has backpedaled, updating its guidelines to exclude the gold iPhone 5s and most versions of the iPhone 5c.
The company quietly updated its App Store Marketing Guidelines today, first spotted by 9to5Mac, and offers the following rules for how developers can advertise:
Feature only the most current Apple products in the following finishes or colors: iPhone 5s in silver or space gray, iPhone 5c in white or blue, iPad Air in silver or space gray, and iPad mini in silver or space gray. If multiple Apple products are shown, display them in the correct relative sizes.
It’s unclear why Apple is no longer letting developers use the gold iPhone 5s or most of the iPhone 5c colors in their marketing materials. It’s possible the company thinks the remaining options looks better, or maybe it simply wants to hog the flashier models for its own ads. Either way, developers still have a lot more to work with when it comes to marketing than they did last year.