We strongly believe that it is in Apple’s best interests to include a Retina display on its iPad mini 2. The company is facing stiff competition from Samsung, Google, Amazon, Asus and other companies that have introduced smaller-screened tablets with high-res displays and more affordable price points than the iPad mini. Now, according to The Wall Street Journal, Apple is poised to indeed launch an iPad mini with a Retina screen.
The news outlet said it learned the news from Apple’s parts suppliers. Several earlier reports have suggested that Apple has not been able to secure enough inventory of the newer screens in order to introduce the Retina screen on its smaller iPad. That seems to have changed, however, and it could help the company continue to attract consumers who otherwise might buy a different device.
Still, Apple will face stiff competition at its price point. The tablet starts at $329 for 16GB of storage. Meanwhile, Google’s 2013 Nexus 7 is priced $100 lower, at $229 for 16GB of storage. Similarly, Amazon’s Kindle Fire HDX 7-inch tablet also starts at $229 for 16GB of storage. Based on Apple’s indirect inventory figures, it sounds like the company will keep its older iPad mini in stock, perhaps in an effort to offer two models of its iPad, including one at a lower price point. Even still, based on specs alone, some of Apple’s competitors have superior products.
Apple will very likely unveil its new lineup during a press event tomorrow, and we’ll be bringing you all of the news as it breaks. Stay tuned for additional news and analysis.