BlackBerry announced Monday that it will again begin pushing out BlackBerry Messenger (BBM) for iOS and Android devices. The company originally tried to publish its popular cross-platform chat client last month but stopped the publication after an early build surfaced for Android users.
We assume the software will be available from Google Play and the iTunes App Store at some point, but for now BlackBerry said the easiest way to install the software is from BBM.com from your iOS or Android device. From there, you’ll be able to sign up to wait in line for BBM to be made available. We assume BlackBerry is doing this in order to manage demand, so that millions of people don’t all slam its servers at once. The app will also be available from “select Samsung App Stores,” and is free for all users.
BlackBerry said we can all expect the rollout within the next few hours and that demand is already “amazing.” We’ll see if it’s amazing enough to stifle existing competition from WhatsApp and other providers.
Update: The BBM app is now live in the App Store.