Last week, reports that Fox exec Mike Hopkins had been selected to replace Hulu’s interim CEO Andy Forssell began to pour in, and today the news was finally confirmed in a blog post from the media streaming heavyweight’s new chief executive. In a letter sent out to Hulu’s staff earlier today, and later shared online, Hopkins introduced himself and his familiarity with the company before laying out his plans for the its growth this year and in the future.
Hopkins praises the work Hulu has accomplished so far, pointing to excellent engineering, product development and innovation, before noting that 2013 looks like it may be one of the company’s best years yet. Though, a CEO always has to have that kind of positive outlook. He says he expects this year’s revenue to be “close to” a billion dollars. Hopkins added that the number of Hulu Plus subscribers should also continue to grow, noting, “the sky is the limit.”
Hulu has certainly had a rocky year. Following the departure of founding CEO Jason Kilar in early 2013, the company appointed Forssell to temporarily take control. Over the summer, Hulu’s owners—NBC, Fox and Disney—opened the company up to potential buyers, but ultimately decided to hold on to their shares.
Now we’ll see how Hopkins, who previously served as a Hulu board member and has extensive experience in media distribution, can help shape the streaming media business in the coming years.