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Xiaomi Sells 100,000 Flagship Mi-3 Phones in 86 Seconds

by Ron Duwell | October 15, 2013October 15, 2013 12:30 pm PST


Xiaomi’s Mi-3 smartphone, labeled the fastest smartphone in the world by CEO Lei Jun, must be enjoying its relatively cheap price tag because it sold through its initial 100,000 units in just under a minute and a half. The phone became available at noon today in China’s Central Standard Time zone.

The company’s official Twitter page has confirmed that the phone sold out in 86 seconds after being on the market. Two models had been available for sale. The 16GB model had been selling for $327, and the 32GB model had been going for roughly $410.

Not only has the phone been a major hit, but the company’s MITV smart TV also sold through all 3,000 available in just one minute and fifty-eight seconds. The TV had been retailing for roughly $490.

The up-and-coming Chinese phone maker, only three-years-old now, recently hired former Android President Hugo Barra to oversee the final months of its phone’s development, and the move seems to have paid off well for both Barra and Xiaomi. Together, they have raised the forecast of phones to 20 million by the end of the year.

If a trend evolves from these sales, we could be seeing new major player be entering the worldwide smartphone race in the coming years. Do you think it would be possible for the Chinese developer to meet the same resistance from the American public as Apple seems to have run in with the Chinese public, or is the price tag of the smartphone too enticing for those looking for a cheap and fast model?

Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...