When Apple introduced the iPhone 5c, the large consensus seemed to be that the newer, low-priced and colorful iPhone might outsell the more expensive iPhone 5s thanks to price alone. That isn’t the case, however, according to new research recently published by Consumer Intelligence Research Partners. The firm found that consumers are still flocking to the more powerful, and more expensive, iPhone 5s by a large margin.
According to a recent report published by Consumer Intelligence Research Partners, the iPhone 5s is responsible for about 64 percent of all iPhone sales since the phone’s launch about a month ago. The iPhone 5c made up 27 percent of sales, less than half of the iPhone 5s sales, while 9 percent of all sales were for iPhone 4s purchases. The trend follows a similar one set by the iPhone 5 last year, which made up 68 percent of all sales in the first month of availability, though Apple did not introduce two iPhones last year.
“What’s more surprising is the iPhone 5c’s sales performance relative to that of the iPhone 4s’s following the debut of the iPhone 5,” the report said. “Despite the 5c’s newness and its colorful design, it’s not selling that much better than the 4s did when it was demoted to legacy iPhone by the flagship iPhone 5.”
The figures are particularly noteworthy considering it’s still hard to find specific iPhone 5s models. The gold version, for example, is still on super limited and short supply. In New York City, the white and black 16GB options are still easiest to find, even though the 32GB iPhone 5c is in stock at nearly every retailer. The faster A7 processor, improved camera, fingerprint reader and M7 co-processor – all features that aren’t found in the iPhone 5c, are clearly important factors for consumers.
Apple has likely already seen this trend itself, which only boosts the new report, and has reportedly cut its production of the iPhone 5c in half in order to fall better in line with the decreased demand.