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The Mid-Range “Mini” Smartphone Business Model Isn’t Working

It seems like every flagship Android smartphone these days is quickly followed by a mid-range Mini version. It started with Samsung’s Galaxy S III Mini, and now there are scaled-down versions of the Galaxy S4, HTC One and even more from Sony and ZTE. The only problem? These devices just aren’t selling.

DigiTimes reports that the mobile industry is seeing weak sales on Mini flagship devices across the board, citing “industry sources.” The Taiwan-based tech blog doesn’t have the best track record when it comes to breaking mobile news, but we can’t say we’re surprised hear these devices aren’t selling. Who wants a smaller, less powerful version of a company’s best phone, especially when mid-range devices with big screens are also available for around the same price?

This doesn’t mean these companies will stop pumping out miniaturized versions of their flagship devices, but we may see a change in the strategy behind the Mini smartphone. Sony is set to release the Xperia Z1f, a “Mini” version of the flagship Z1 that doesn’t sacrifice on specs, instead offering the same powerful components in a smaller and more manageable device. Whether the Z1f is a hit, and whether the rest of the industry follows suit, remains to be seen.

DigiTimes

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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