After announcing last week that it wouldn’t carry the BlackBerry Z30, Canadian carrier Rogers has shifted gears and will carry the device in a limited capacity.
As a Canadian carrier it seemed odd that Rogers wouldn’t carry a phone from its countrymen over at BlackBerry, but that was exactly the scenario that cropped up with the Z30. Bell and Telus had planned to carry the phone, but Rogers was going to sit this one out.
Citing customer feedback, the carrier has now reversed its policy, but in a limited manner.
Statement: Rogers to carry the Blackberry Z30
October 09, 2013
Toronto, ON (October 9, 2013) – In response to customers’ feedback and excitement about the device, Rogers looks forward to offering the new Z30 to its customers.
“We have a longstanding partnership with Blackberry and continue to be big supporters of the company and their products. Rogers will be making the device available online, through our national reservation system and directly to our business to business customers. We’re pleased to add the new Z30 to our roster of Blackberry smartphones, which includes the Z10, Q10 and Q5.”
While this still doesn’t mean you will be able to stroll into a Rogers store and find the Z30 just sitting on the shelves, it is definitely a win for the ailing BlackBerry brand. With the buyout of the manufacturer still looming, this may be the last device released by the company as we know it, so surely one more go for Rogers won’t hurt it that badly.