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Apple’s iPhone Trade-In Program Allegedly Headed to the U.K.

by Brandon Russell | October 9, 2013October 9, 2013 6:00 pm PST

Apple iPhone 5s-VS-5c-5-Camera

Sources speaking with 9to5Mac claim Apple’s iPhone Reuse and Recycling Program will expand to the United Kingdom in the “coming months.” The Cupertino company has allegedly begun to produce training materials for employees based in stores across the U.K., and a few select stores have allegedly already started training; a full training regime will rollout to other stores across the U.K. over the next few weeks, sources said.

Apple iPhone trade-in program only just launched here in the U.S., but it appears the new initiative, which is supposedly part of a bigger plan to increase iPhone sales, has been enough of a success to introduce it across the pond. About 1/3 of Apple stores exist outside of the U.S., so it would make sense for the Cupertino company to address a wider user base; it’s unfortunate the project wasn’t rolled out in time for the iPhone 5s and iPhone 5c launch, though customers might be able to take advantage during the holiday shopping season.

Once Apple’s program is available in the U.K., the company will reportedly begin looking at other markets in Europe, though it’s unclear how quickly Apple will make that happen. The U.K. program will be identical to what’s offered here in the U.S., with BrightStar handling the trade-in portion. Prices offered via the initiative aren’t quite as nice as other competing trade-in services, though it’s highly convenient since all you need to do is stroll in to your nearest Apple store to take advantage.

9to5Mac

Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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