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Qualcomm Does a 180 After Calling 64-Bit a “Marketing Gimmick”

by Jacob Kleinman | October 8, 2013October 8, 2013 4:30 pm PDT

Apple A7 Processor

Last week, Qualcomm’s chief marketing officer Anand Chandrasekher called out Apple’s 64-bit A7 chip as a “marketing gimmick,” arguing that consumers can’t take advantage of its processing power using today’s technology, but it looks like he may have spoken out of turn.

Qualcomm reached out to us today to clarify the earlier quote, describing Chandrasekher’s claims as incorrect. Apple may be one of the first companies to push a 64-bit processor, but it’s likely the rest of the industry will catch up in the near future. Here’s Qualcomm’s full statement:

The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate.  The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.

Qualcomm’s simple peace offering will likely work. Apple has no reason to hold a grudge again the chip-maker, and for all we know could end up working with the American company on future devices—that is if it ever ends its reliance on Samsung. In the meantime, there’s no reason Qualcomm can’t start producing 64-bit processors for Android, which already supports the architecture without any tweaks, though Google would likely have to upgrade its mobile OS to get any real use out of the technology.

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...