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Jony Ive Unveils Leica M Camera to be Auctioned For Charity

by Jacob Kleinman | October 8, 2013October 8, 2013 10:00 pm PDT

Looks like Apple design guru Jony Ive took a break from computers and software to create a fancy new aluminum Leica camera. The Leica M, created with help from fellow designer Marc Newson, will be auctioned off at a charity event for Bono’s (Product) RED to raise money in the fight against AIDS alongside a set of 18 carat gold Apple EarPods and other one-of-a-kind pieces from participating companies on Nov. 23.

The Leica M camera features a laser machined aluminum design coated in anodized aluminum shell, clearly inspired by some of Ive’s recent work for Apple. It comes equipped with a full-format CMOS sensor, a high performance processor, and the brand new Leica APO-Summicron –M 50mm f/2 ASPH lens. The camera reportedly took 85 days to complete, with Ive and Newson going through 561 different models and almost 1000 prototype components.

Apple has a long history of working with Bono’s (Product) Red, a brand licensed to partner companies to raise money for activist causes. RED models of the iPod shuffle, iPod nano and iPod touch, as well as accessories for the iPad mini, iPad, iPhone 4s and iPhone 5s are all available to purchase through Apple’s online store, with a portion of the revenue going to fight AIDS in Africa. The company has been working with Bono’s charity since 2006, and recently celebrated the news that is has raised over $65 million for the cause.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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