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Amazon Launching New Online Payment System

by Sean P. Aune | October 8, 2013October 8, 2013 11:00 pm PDT

Amazon is set to launch a new arm of its Amazon Payments system called “Login and Pay with Amazon.”

The latest foray into online payments for Amazon will allow any merchant to leverage the retailers user base of 215 million active users. Instead of having to create a new customer account with a merchant, and then being concerned if the site can be trusted, customers will be able to log into their Amazon account and use the information stored there with only the shipping information being shared with the merchant. The consumer will be covered by Amazon’s A-to-z Guarantee, and merchants will enjoy “low” priced payment services and fraud protection at no extra cost.

According to the information shared today the new Amazon payment system can be integrated with existing sites through widgets and APIs, and since it uses the OAuth 2.0 protocol it should be compatible with just about every ecommerce platform.

“So far, the consumer adoption rates that we’ve been seeing with Amazon Payments have exceeded our expectations and we’re excited to see the results once we start offering our customers the bundled solution of Login and Pay with Amazon towards the end of this year,” said Ash ElDifrawi, Gogo’s chief commercial officer. “We know that Amazon buyers are highly satisfied with their payment experience on Amazon. We also know through our research that Gogo users want alternative methods of payment. By offering Amazon Payments, we are providing Amazon customers an easy way to pay for Internet access on Gogo.”

No word on when you will see this go into wide release, but with the timing, and the holiday shopping season rapidly approaching, we imagine it can’t be too far off.

Amazon Launches ‘Login and Pay with Amazon’ for a Seamless Buying Experience

Companies can Enable Amazon Customers to Simply Login and Pay Using their Amazon Credentials

Login and Pay with Amazon Gives Companies the Ability to Make Amazon Customers Their Customers

SEATTLE–(BUSINESS WIRE)–Oct. 8, 2013– (NASDAQ: AMZN) — Today, Amazon released a new service that streamlines how customers transact with online merchants. Login and Pay with Amazon allows participating companies to empower customers to go from browsing to buying in just a few clicks using their Amazon account information.

“Amazon has more than 215 million active customer accounts,” said Tom Taylor, Vice President, Amazon Payments. “Login and Pay with Amazon enables companies to make millions of our customers their customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login.”

Companies encourage their customers to create an online account in order to offer a personalized buying experience. Buyers want the advantage of creating an account to save purchase preferences when shopping online1, but the majority are bothered by the hassle of registering on a website2. Increasingly, they choose to shop on sites that offer frictionless online payment options to take advantage of stored information3. That is why Amazon is introducing a solution where buyers can both login and pay on any participating site using their Amazon credentials. This allows online merchants to create long-term relationships with more customers. Login and Pay with Amazon helps replace guest checkouts with recognized customers, leading to improved services which could include: managing and tracking orders, purchase history detail, special discounts, instant access to shipping addresses and payment methods.

“So far, the consumer adoption rates that we’ve been seeing with Amazon Payments have exceeded our expectations and we’re excited to see the results once we start offering our customers the bundled solution of Login and Pay with Amazon towards the end of this year,” said Ash ElDifrawi, Gogo’s chief commercial officer. “We know that Amazon buyers are highly satisfied with their payment experience on Amazon. We also know through our research that Gogo users want alternative methods of payment. By offering Amazon Payments, we are providing Amazon customers an easy way to pay for Internet access on Gogo.”

Login and Pay with Amazon works seamlessly on tablet, mobile, and desktop devices. Online merchants get simple, low pricing for payment services and fraud protection from Amazon at no extra fee. Amazon does not share the customers’ credit card information, and purchases are covered by Amazon’s A-to-z Guarantee, offering buyers the transaction protection they receive when purchasing products on Amazon.com.

Developers can implement Login and Pay with Amazon with existing websites using a set of widgets and APIs to embed on the site and integrate with back-end systems. Login and Pay with Amazon uses the OAuth 2.0 protocol, which has been broadly adopted for user-authorized exchanges across sites. To learn more, go to payments.amazon.com or watch a short video here.


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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