Samsung recently said that it expects to post a $9.4 billion profit in its third quarter earnings report, according to Bloomberg. The firm said its sales will fall in around 59 trillion won total, and its success is being attributed to the large amount of choices it provides customers in the mobile handset business. While some firms may launch a few phones a year, Samsung has been spraying the market with devices in various sizes, with different capabilities, and at all price points.
A lot of Samsung’s success is also coming from emerging markets, one analyst told Bloomberg, where it’s able to still milk value out of its older Galaxy S III smartphone and some of its lower-end Galaxy devices. While they might not offer all of today’s latest smartphone features, the devices can be priced more attractively in emerging markets. Still, Samsung faces competition from local vendors in places such as China.
Samsung hasn’t revealed its full earnings yet, so it’s still unclear exactly how many smartphone units have shipped, though Daewoo Securities Co told Bloomberg it believes Samsung sold 75 million more units in Q3 than in Q2, at 85 million units total.