Amazon is preparing to release a set top streaming device of its own and, earlier today, the company trademarked the name “FireTube” in both the U.S. and Canada, fueling rumors it will release a new product to compete with the Roku and Chromecast.
There’s no proof that the Firetube is a media streaming TV box, but the name “tube” seems to suggest something to do with a TV. The company is also expected to release its first smartphone this year, and Firetube doesn’t really roll of the tongue well as a name for a phone. On the other hand, it could very well be a device for streaming from a Kindle Fire device to your TV.
What’s still unclear is how the Firetube will work. Will it sync exclusively with Amazon’s own mobile devices, or also work with the company’s iOS app? There’s also the question of price. Will it cost as little as the Chromecast, or as much as the Apple TV? Hopefully, we won’t have to wait much longer to find out.