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Developing Markets Moving Away from BlackBerry, Too

by Todd Haselton | October 2, 2013October 2, 2013 11:30 am PDT

BlackBerry Z30 product

Despite its fall from grace in the developed world, BlackBerry still targeted emerging markets where most pundits seemed to believe it had a strong presence. However, it appears that Android and devices from other firms, such as Nokia, have even eaten the company’s share in those markets. The New York Times recently stumbled across a regulatory filing that revealed the new information.

“The intense competition impacting the company’s financial and operational results that previously affected demand in the United States market is now being experienced globally,” BlackBerry wrote in the report, noting that this news includes international markets where BlackBerry “historically experienced rapid growth.”

In China, for example, ZTE, Huawei, Coolerpad and Samsung have a strong foothold on the smartphone market, and Apple is trying to increase its presence with the introduction of the iPhone 5c. The New York Times said BlackBerry would have revealed the information in its earnings, though the company cancelled its phone call and didn’t publish all of its financial documents— a move that is apparently allowed now that it officially has a $4.7 billion bid from Fairfax Financial. The company reported a $1 billion loss for the second quarter of this year, however, signifying that its BlackBerry 10 operating system and new devices failed to help turn its fortunes.

BlackBerry received just $414 million from handset sales in the United States, The New York Times said, while sales in Africa brought in an additional $686 million. Combined, the two markets make up 68 percent of all BlackBerry device sales.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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