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T-Mobile Smartphone Sales Jump with New “Uncarrier Plans”

by Todd Haselton | September 30, 2013September 30, 2013 11:30 am PDT

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T-Mobile’s smartphone sales have increased to the highest point yet over the last year, according to a new report from Kantar Worldpanel published on Monday. The carrier sold 13.2 percent of all U.S. smartphones during a 3-month period ending in August. That figure represents a slight but noticeable 1.1 percent bump over the same time last year – when the carrier’s smartphones sales were falling as it lagged behind with its LTE roll-out. The iPhone was T-Mobile’s hottest smartphone and made up 17.1 percent of all smartphone sales., Kantar said.

Verizon still sells the most smartphones in the United States, with a 37.1 percent market share, followed by AT&T with a 21.7-percent share and Sprint with a 14.6-percent share of all smartphones sold in the United States. The increase in T-Mobile’s growing share suggests that its new “Uncarrier” plans, which allow you to buy a device with a low down-payment and subsequent monthly payments, are paying off.

Kantar Worldpanel also said that Android has a 55.1-percent share of the U.S. smartphone OS market, up from July, followed by iOS with a 39.3 percent share,  Windows with a 3 percent share and BlackBerry, which is now down to just 1.8 percent of all smartphone sales.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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