In China, there are currently no legal means of purchasing a gaming dedicated console. Consumers can get them, of course, but that requires going through less than official channels.
China just revamped a few of its trade laws, and a window has been opened for console manufacturers to expand to one of the largest improperly tapped markets in the world. The new laws have founded a new free trade zone. Companies that operate both sales and production within that zone will be able to sell products across China.
The extra caveat? Each product must be approved on a case-by-case basis.
According to the Wall Street Journal, the trade laws will be put into place officially over the course of the next three years. Once that’s all said and done, the opportunity for console manufacturers to officially get into China’s marketplace will occur.
We’re still seemingly a ways out from tapping a brand new market, but this could be huge for the already expanding gaming industry.