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Sprint Taking “Wait-and-See” Approach Before Making Decision on BlackBerry

by Brandon Russell | September 26, 2013September 26, 2013 6:30 pm PDT

BlackBerry Q10-Back 2

Sprint CFO Joe Euteneur on Thursday said the carrier is in no rush to ditch BlackBerry. At a conference presentation, Euteneur described Sprint’s stance as “wait-and-see,” saying no decision would be made until it sees how BlackBerry will move forward following its recent layoff and buyout news. T-Mobile, the U.S.’s fourth largest carrier, said it would be ditching BlackBerry devices in-store because of tepid demand, but would still offer them online.

Because a large portion of Sprint’s userbase are business customers, Euteneur said the carrier will do what’s in their best interest; with such little interest in BlackBerry 10 devices among consumers, it wouldn’t be surprising to eventually see Sprint only offer BlackBerry devices online, too. Verizon this week also said it will make a decision based off what its customers want.

The last few weeks have been a struggle for BlackBerry. Following a series of layoffs and shift in strategy, the company announced it had accepted a buyout for a price at a fraction of its highest value back in 2008. In addition to T-Mobile’s semi-breakup with the Waterloo company, one of BlackBerry’s manufacturing partners is also looking to part ways before things get worse.

Reuters

Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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