It looks like the combination of toy collecting, in-game freedom and crazy popular franchises licenses might be a winning formula for Disney’s interactive software division. Disney Infinity is off to a “strong start,” according to a spokesperson at the company.
Speaking with Games Industry, Disney revealed that, across all platforms, Disney Infinity managed to move more than 294,000 starter packs during its first two weeks at retail in the United States alone.
Here’s what the Disney rep said about Infinity:
“Disney Infinity sales are off to a strong start, selling 294,000 starter pack units in the US during the last two weeks of August…
…We’re very pleased with the launch in both the U.S. and globally, and believe Disney Infinity is well-positioned for the critical holiday sales season.”
Disney should be pleased. The starter packs bring in $75 a shot. Each additional toy runs for around $12. More playsets sell for $30. If Disney can keep Disney Infinity‘s popularity up throughout the holiday season, expect this new IP to make them a truckload of money.
We here at TechnoBuffalo enjoyed Disney Infinity. The game has potential, if Disney can get a little better at making the campaign efforts worth buying. We do recognize, though, that this is a collector’s dream.
What do you think of Disney Infinity? Are the initial sales well deserved?