Microsoft’s marketing team didn’t waste anytime responding to Apple’s latest offerings. Just a few days after Tim Cook and co. unveiled the iPhone 5s and 5c, the Windows Phone YouTube channel posted—and then quickly removed—a series of short videos imagining what it might have been like during the staff meetings at Cupertino leading up to this week’s unveiling.
The fly on the wall videos depict two Apple employees who’ve clearly given up on innovation and are desperately trying to sell Tim Cook—and at one point Jony Ive—on a few mediocre ideas like “unapologetic plastic,” bright new colors, and a gold iPhone. Microsoft also takes a few jabs at the iPhone 5s camera, which saw some improvements but still only offers 8-megapixels compared to the Lumia 1020’s 41-megapixel shooter, and jokes that Apple is giving its customers the finger… print scanner.
Microsoft’s new attack ads are pretty solid, and we chuckled a few times. Still, we definitely prefer the commercials that promote the company’s own products over the ones that go after the competition. Obviously, Redmond has a bit of a score to settle after all those “I’m a Mac. I’m a PC” ads, but until the company is actually making a better product, these commercials just come across as petty.