Apple and the “S” series phones. Will we ever learn not to expect so much from them?
Say what you will about the iPhone 5s, but shouldn’t we have expected not a ton of changes from it? It amazed me how people were underwhelmed as it seems they have all forgotten this is the third time Apple has pulled this trick. the iPhone 3GS, the iPhone 4s and now the iPhone 5s have all been minor improvements to the phone that came before them, and they are there to tide people over until the next major numbered release. Yet consumers and investors alike seemed to have gone running into the street like this is some sort of surprise to them.
Do I think it’s an odd way of doing things? Yes, it absolutely is. I would have much rather seen the iPhone 6, but at the same time, as I have an iPhone 5 and won’t be up for an upgrade for another 12 months, I also see it as a relief. And therein resides the key to this system Apple has come up with. Those who do the main numbers – 3, 4 and 5 – will see the next version of their phone when their two year contract is up. Those on the s line – 3GS, 4s, 5s – will see the next entry in their branch of the family tree when their contract is up. It may seem like an odd system, but it seems to work for them.
And, no, I have absolutely no clue what the iPhone 5c will do to this system. You’re on your own for that one.
I have news for everyone. Next year we will meet the iPhone 6, and, get ready for it, in 2015 we’ll meet the iPhone 6s. Try not to act too surprised then, please.