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New Moto X “Lazy Phone” Commercial Highlights Moto Maker Process

by Brandon Russell | September 12, 2013September 12, 2013 3:20 pm PST


Motorola on Thursday released another terrific “Lazy Phone” ad for its Moto X, this time focusing on the company’s excellent Moto Maker process. Like the previous spots, the commercial focuses on the flaws of competing phones, and why the Moto X is a different kind of flagship. In this case, Motorola highlights how some people tend to over-accessorize their smartphones.

“Isn’t it about time you had a phone that you could truly design yourself?” the ad asks. “With 2,000 ways to customize, Moto X matches your unique style from the beginning.”

The Moto X on its own stands out because of its implementation of useful software additions and solid hardware. But Motorola added extra incentive by allowing users to design the device by choosing accent, rear casing, and front panel colors. As the ad says, there are numerous ways to customize the device—you’ve already seen what Todd chose.

Motorola CEO Dennis Woodside said production has been smooth since the device launched last month, with up to 100,000 units being shipped out each week. When you consider the stakes—being assembled in the U.S., customizations—that’s a pretty impressive accomplishment. Have any of you received a customized Moto X?

Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.