There are no active ads.

Nokia’s Interim CEO Addresses Company’s Future Without Phones

by Brandon Russell | September 11, 2013September 11, 2013 1:00 pm PST


Following Microsoft’s surprise purchase of Nokia’s device business earlier this month, the Finnish company has had time to reflect on what it means for the company going forward—and what the future will be like. You’d think parting with one of its strongest assets would dampen the company’s outlook, but it’s actually the opposite. In fact, Risto Siilasmaa, now interim CEO of Nokia, believes the company will find a way to endure and continue to hang around over the next 150 years.

“This is the beginning of the next 150 years of Nokia’s story,” Siilasmaa said on the company’s Conversations blog on Wednesday. But with no phone business to speak of—essentially the reason consumers even pay attention to Nokia in the first place—how will the company manage to stay afloat? Nokia Solutions and Networks (NSN), HERE and Advanced Technologies, according to Siilasmaa.

HERE is perhaps Nokia’s most known resource, and it actually already powers Microsoft’s Windows Phone map. Even with competing services like Google Maps and Apple Maps, HERE is still an excellent location and mapping alternative, though infiltrating into other platforms is a key battle heading into the future. Nokia reportedly also wants to impose its mapping prowess onto the automotive industry with in-dash navigation and other connect technologies.

As far as NSN and Advanced Technologies are concerned, Nokia will use each separate division to push the company into new territory. With NSN, Nokia will continue to provide telecommunications equipment, while Advanced Technologies will further research and develop technology of the future. What that future will be without its famous Lumia brand is unknown.

Siilasmaa concludes that his goal in the coming months will be to clarify Nokia’s strategy, and to choose the right CEO of the company going forward. With such a huge void left over by its outgoing devices business, along with thousands of employees; it’s a task I do not envy. But with important assets still in tact, Nokia’s name certainly has a chance of living on into the next 150 years and beyond.


Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.