It’s probably safe to say that most large tech companies are interested in wearable technology at this point, whether it’s smart watches or more advanced augmented reality devices, such as Google Glass. apparently one of Apple’s former senior vice presidents and the current CEO of Nest Tony Fadell, the popular thermostat company, had worked on a similar project while at Apple before leaving in 2008.
“I built a bunch of those prototypes,” he said referring to the project. “But we had such success with the things we were already doing that we didn’t have time.” Fadell, didn’t really confirm that the project was scrapped entirely – it’s possible Apple has continued to explore the technology, though he does suggest that Apple didn’t want to put all of its eggs in the basket. Instead, as Fadell says, it probably wanted to stick to what it does best: developing and selling great software and hardware, such as the iPad and iPhone.
Fast Company, which interviewed Fadell, said it ultimately sounds like Apple’s project wasn’t as inconspicuous as glass (though I use that term loosely), and that it was “more like [a] virtual reality headset.” We wonder if Apple will ever reignite its urge to compete in the market. For now, the first wearable tech we’re expecting from the company is the rumored iWatch.