Xiaomi announced the new M13 smartphone today, a high-end handset with a surprisingly low $327 price tag that will launch in China starting in mid-October. Company founder and CEO Lei Jun unveiled the device at a media event today alongside a new smart TV, calling it the fastest smartphone in the world.
The MI3 comes equipped with a 5-inch Full HD IPS display with 441ppi, a 3,050mAh battery, either Nvidia’s Tegra 4 or Qualcomm’s Snapdragon 800 processor depending on the carrier, 2GB of RAM, 16GB of storage or 64GB for $408, and an aluminum-magnesium alloy body. Xiaomi’s new handset runs Android 4.2 Jelly Bean OS with the company’s own MIUI V5 software on top, and comes in classic white or black models, as well as grey, yellow, pink and blue.
The Chinese smartphone manufacturer was relatively unknown in the U.S. until last month, when Google’s VP of Android Hugo Barra announced he was leaving Mountain View for Beijing. For now, Xiaomi appears content to sell exclusively in its own country, but with Barra’s help the three-year-old company may soon expand to the rest of the world.