Nokia and its marketing team must be giving themselves big pats on the back right now. In response to Google’s Android KitKat announcement, the Finnish company, which just sold its devices and services unit to Microsoft, has Tweeted out a snarky picture commenting on the OS’s new candy bar name. Nokia’s attack is actually two-fold: not only is it playing on KitKat’s famous “Give me a break…” tagline, the company appears to also be alluding to how cheap Samsung devices are compared to Nokia’s polycarbonate tanks.
— Nokia Deutschland (@NokiaHomebase) September 4, 2013
Now under new management, Nokia certainly has no issue going after a company that commands far superior market share. In the last quarter alone, Samsung managed to ship over 70 million smartphones worldwide, while Nokia hit a record 7.4 million with its Lumia range—far from competitive. The ad is mildly clever, but more importantly demonstrates Nokia now has a blind swagger following its acquisition by Microsoft.
All in good fun, I suppose, but what does Nokia has against KitKats? They’re delicious.