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Ballmer Promises to Make Snappier Names for Lumia Phones

by Todd Haselton | September 4, 2013September 4, 2013 6:00 pm PST

Nokia Lumia 1020-Camera-2

Nokia seems like one of the last phone makers on the planet to employ super long numerical phone names that make little to no sense. Sure, the Lumia 1020 is a better phone than the Lumia 900, but what do the numbers even mean? Why don’t they have snappier, easier to remember names that stick out in consumer’s minds? Thankfully it sounds like Microsoft and Nokia are finally on board with creating something better. And that will obviously come when Microsoft is done acquiring Nokia’s devices division.

Microsoft’s outgoing CEO Steve Ballmer made the comments during a recent conference call with press. “We can probably do better for a consumer name than the Nokia Lumia Windows Phone 1020,” he said. And yet, because of where both companies are, and the independent nature of the businesses, we haven’t been able to shorten that name.”

We imagine Microsoft will start to do so once it begins releasing new devices created in-house with its new Nokia team. The phones sport PureView cameras, so how about a PureView family of devices? Microsoft PureView, anyone? That sounds better than Lumia 1020 to me, at least.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...