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Apple Announces Second Media Event for Sept. 11 in China

by Jacob Kleinman | September 4, 2013September 4, 2013 7:00 am PST

iphone apple china event

Apple sent out invitations yesterday for an event in California where we expect it to unveil two new iPhones, but for the first time ever, Cupertino will follow up the launch with a second event in China on Sept. 11. The Chinese media is reportedly receiving invitations for an Apple event set to take place on Sept. 11 at 10 a.m. local time in Beijing.

The Chinese invitation looks pretty much the same as the U.S. version, showing the same colorful graphics but swapping the text from English to Chinese. The decision to hold a second event in Beijing is a huge change from Apple’s traditional strategy, but makes sense following reports that the company will target the emerging market with a low-cost iPhone 5C.

Earlier reports and countless leaks have all but confirmed that Apple will release a cheaper iPhone 5C this month alongside the flagship 5S. The entry-level smartphone is expected to feature a plastic body, rounded edges and come in different bright colors. Apple CEO Tim Cook also visited China recently this year to meet with the country’s largest cellular carrier, China Mobile, which currently does not offer the iPhone.

Sina Tech

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...